Wisconsin Souvenir Milkcap Promtions began with an idea, challenges, and legal
battles.  Nineteen years ago, the creator Walter Bohrer, studied the Wisconsin
State Statutes as well as other promotions legal in Wisconsin.  His idea goes back
100 years to the horse and buggy days when milk was delivered to customers
door to door in glass bottles.  The milkcaps offered customers prizes!  Collecting
milkcaps over the years had become a hobby of Mr. Bohrer.  

Milkcaps today are a collectible item.  His idea became knows as Wisconsin
Souvenir Milkcap Promotions.  The challenges were the authenticity of his
promotion.  The legal battles have resulted in enormous attorney fees and
endless research time.  The First Legal decision was a victory against the City of
Milwaukee and the Attorney General of Wisconsin.  Our winning judgement was
appealed by the Attorney General's office, and the Appellate Court ruled
Wisconsin Souvenir Promotions Legal.
Wisconsin Souvenir Milkcaps: Our History.
Property of Wisconsin Souvenir Milkcaps, Copyright 2010.  All Rights Reserved.
Wisconsin Souvenir Milkcaps BBB Business Review